Tools For A Successful Venture
Each time a Page Rank is updates, confusion about your site’s Page Rank is caused by the same common issues. The confusion lies in the fluctuation’s meaning to the site’s owner. Some of the most common issues are these:
1. If your Page Rank goes down slightly during an update, that is not a penalty. The PR rank is the “grade” that Google gives you, it is found in the Google toolbar. Losing powerful links could lower your PR, or if sites that you link lose PR, yours will also lower. If Google changes the way they figure PR, you can lose PR, as well. Keeping up with your content will keep your PR steady. There are many factors in a PR drop but it definitely not a penalty. The only way to be penalized is to go against the Webmaster Guidelines. Doing this will result in your removal from the index and/or noticeable drop in rankings.
2. PR that is displayed is not current. The PR is only current after an update. You could have made a well rounded link profile, even added an interface for user generated content, and still have a PR4 after a couple months. Do not worry about it, because you do not know your actual PR.
3. Higher PR does not equal higher rankings. Do not focus on you PR, instead focus on your traffic, rankings and conversions. A lot of searches have PR0-3 outranking PR4-6, it is not solely the measure in the Google algorithm that determines your sites spot. You don’t need to worry about your PR unless you are selling links on your site and need to show your PR as being high in order to sell. Keep this in perspective, but do not ignore it. PR is the general snapshot of your site in Google’s eyes. Generally speaking, you will rank higher with a high PR, but that is just one puzzle piece.
4. PR juice flows. Understand that gaining high PR links will flow PR to your site, but do not obsess over it. Making sure that you incoming links are from high or mid PR sites is more important than worrying about your own site’s PR. Mixing high PR pages in, naturally, will benefit you if you are working toward obtaining links. Looking at PR as being a snapshot of trust, while gaining a link from a more trusted site that is also relevant to your industry, will boost your PR and ranking.
In general, a rise or fall in PR that doesn’t coincide with search results or traffic, should be of no worry. While it is great to follow your PR as it rises, what really matters is Traffic.
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